Directed for BC Dairy and Ablerta Milk's multicultural campaign, this spot positions dairy as the invisible thread in a Chinese-Canadian family's hospitality. Rather than showcasing products directly, dairy is woven into every frame through cooking actions and table moments — cheese pull, cream pour, milk glasses — while the narrative carries the emotional weight. Two-part musical score, naturalistic performances, and a lived-in art direction approach designed to feel authentic to the Chinese-Canadian experience without exoticizing it.
Scope
A multicultural dairy campaign that turns a Chinese-Canadian family dinner into an emotional proof point for generosity.
s across Mandarin, Cantonese, and English, with full KV stills package for digital, print, and OOH.
Collaborators
Agency: Ethnicity Matters; PH: Minute V Studio
Executive Producer: Jessie Yang; Line Producer: Elena Yu; PM: Molly West; 1st AD: Chelsea Bao; DoP: Kevin Wong; 1st AC: Brian Rocafort
Photographer: Polk Liang; Photography Assistant: Paula Liang; Gaffer: Adam Gaudreault; Swing: Mahan Ashtari, Jacob; Sound: Cyan, Scott; PA: Luke Wang, Derrick, Melissa, Jamie Rocha, Elizabeth Ouliot, Michelle, Jason Jenkins
Art Director: Bartosz Deptuch; Prop Master: Ariel Li; Wardrobe: Tonghao; Food Stylist: Adrienne; Art Assistants: Mohammad Mirza, Q'mal, Edwin, Erica Ma, Katrine Gahol, Dawn Kan











